G Star Fashion Hub Amsterdam
Twenty-five years after its establishment, the Dutch jeans label G-Star has conquered the world, selling their fashion range in more than 60 countries. Twenty-five years after its establishment, G-Star moves into a brand-new distribution centre inAmsterdam, the city where it all began. The DC lifts the possibilities for G-Star’s distribution in Europe to a whole new level, featuring a four-tier mezzanine structure that supports a fashion storage system on a 16.000 m2 surface. In this way the warehouse capacity of G-Star in Amsterdam, where industrials are crowded and land prices sky high, is used as efficient and smart as possible.
The mezzanine structure itself stands out when it comes to cost optimization and flexibility. The supporting structure consists of cold rolled sections, a modern concept that is both less complicated and less expensive than its hot formed counterpart. Moreover, the modular Column System makes that the structure canbe easily dismantled and built up again at another place – or extended, forthat matter. All in all the mezzanine structure forms a vital part of the expanding distribution of G- Star’s brands and continues to do so for the future.